eBooks

As business becomes increasingly reliant on succeeding in export markets, the need for specialist knowledge in international trade is at its highest. With thorough explanations to describe the current international business environment as well as international case studies.The 30 Day MBA in International Business is packed with links to free resources from the top business schools as well an online list of sources to keep you informed on all the key business issues.

The only long-term analysis of its kind, this book compares the findings from CEO’s earlier studies to new data collected in 2010. The study features comparisons between U.S.-based firms and companies in China, Canada, Australia, the United Kingdom, and other European countries. With this new analysis, organizations can measure their HR organization against a worldwide sample, assessing their positioning in the global marketplace, while creating an international standard for HR management.

This volume investigates important human resource management (HRM) issues within an international context. This volume provides a good basis for understanding how HRM practices are affected by cross-cultural differences and provides insight into best HRM practices for the international organization.

This study deals with the organisation of innovation projects of multinational companies. The focus is on learning processes which occur within the company group as well as those taking place between the company and its regional environment. This work establishes a bridge between organisational and regional learning.

International Management explores management opportunities in encounters across the world between national, organizational, political, professional and social cultures. It is soundly based theoretically and supported with real-life international examples from contemporary events and situations, exploring contemporary and historical material to provide insights for today’s managers who find themselves dealing with diversity and difference.

This book takes as its perspective that the customer undoubtedly is positioned in the center of the firm’s overall management activities. True understanding of the customer requires efficient marketing research about the firm’s international business environment.

In this latest book, Dr. Diamond draws on her extensive background in global business, marketing management, and business ownership to bring real-world expertise and advice to a changing global workplace. She focuses on current business trends, the future of working in a fast-paced global environment, and offers many suggestions for dealing with the changes, chaos, and challenges of today and tomorrow’s workplace.

Incorporating the latest research and data on an emerging corporate issue, this practical handbook examines the key policy issues companies need to address when establishing successful short-term assignment programs. Due to the unprecedented expanse of global mobility and the desire to reduce the expense of international assignments, a significant number of companies are turning to short-term assignments as a less costly alternative to long-term assignments.